Moneymailme kicks into the first phase of its global expansion and introduces new shop feature, as the company signed this month an agreement with US publisher Kiwai Media to facilitate within the Moneymailme app the purchase of e-books written such as Choosing the Hero by contemporary thought-leaders.

The Moneymailme app has launched its first collaborative title Choosing the Hero, a memoir by Washington lobbyist Riva Levinson about the rise of Africa’s first woman president and 2011 Nobel Peace Laureate Ellen Johnson Sirleaf of Liberia.

Moneymailme is the first social money transferring app that allows users to purchase books within the app while chatting. As the company’s vision now includes innovations for fostering cultural exchange Moneymailme has taken the industry by surprise as it introduced its service to nearly 80 countries including 33 African nations.

“Cash transfers are among the most dynamic tools available to citizens today, and I want our app to help advance this movement,” Moneymailme CEO and Founder Mihai Ivascu states. Answering a growing human need for access to culture, bringing together the sending and receipt of cash while chatting, respecting cultural diversity, operating in multiple currencies, keeping costs for users always to a minimum, that’s what we have to show,” Ivascu adds.


VANITY FAIR’s HotInk page has listed in its June-July issue the new book CHOOSING THE HERO, published by Moneymailme’s publishing partner Kiwai Media, as one of the best books of the summer.

The rise of Ellen Johnson Sirleaf to become the president of Liberia and the first woman elected to lead an African nation is one of the most inspiring stories of our time. But Sirleaf could not have done it alone. Among the people who worked tirelessly to help her achieve her victory was Washington, D.C.-based international consultant and lobbyist K. Riva Levinson. CHOOSING THE HERO is Levinson’s compelling account of her life and career, and how she joined forces with Sirleaf to fight for a cause bigger than either of them.

With gripping anecdotes, Levinson describes her adventures working in some of the most dangerous places on earth from Mogadishu to Baghdad. But it is her efforts on behalf of Ellen Johnson Sirleaf that form the heart of CHOOSING THE HERO. Levinson chronicles her behind-the-scenes lobbying for the exiled Sirleaf in Washington, D.C. as well as her on-the-ground work in Liberia. It took three tries for Sirleaf to finally win the presidency in 2005. Since inauguration, President Sirleaf, who won the 2011 Nobel Peace Prize, has transformed her war-ravaged country into one of the world’s post-conflict success stories.

CHOOSING THE HERO can be read on many levels. It is an exciting narrative about Sirleaf’s struggle to create a future for Liberia. It’s a bird’s-eye view of the inner workings of the lobbying and public relations business in Washington, D.C. and the making of U.S. foreign policy. But most of all, it is Riva Levinson’s personal story of how she found a hero, fought for a worthy cause, and in the process, discovered her soul.

In order to buy the book with the Moneymailme app, all users have to do is have a registered account within the app, access the Shop button and tap the shop button.

shop section copy

Leave a Reply

8 − 6 =